Twitter is a powerful platform for connecting with your audience. As a result, it offers a wide range of ad formats to help you build brand awareness and drive conversions.

Choosing the Right Twitter Ads include on-platform placements like the home timeline, profiles, and search results, as well as the Twitter Audience Platform, which lets you reach users on partner apps and websites. To create an effective Twitter ad, choose the right campaign objective and use creative that aligns with your brand messaging and marketing goals.

When it comes to choosing the best time to tweet, there’s no one-size-fits-all answer. It all depends on your target market and how often they’re using Twitter. If you look at general data, it can seem like the ideal time to post on Twitter is around 8am on Fridays, but that’s not always the case for every business.

It’s also important to know what ad formats work with Twitter. Ads containing text can only be up to 280 characters, while those with images must be PNG or JPEG and no larger than 5 MB in size. Videos must be MP4 or MOV and no more than 1 GB in size.

Choosing the Right Twitter Ads: Tips and Recommendations

A well-executed Twitter ad can be highly engaging and generate the kind of positive response you need to achieve your marketing goals. The key is to use ad creative that is relevant to your audience and creates intrigue by asking an open-ended question or providing an aspirational ideal. For example, this Twitter ad by Ideapod uses an open-ended question to raise curiosity about what ‘intelligent people’ do. They then entice you with the promise of an enticing giveaway, which gives their audience something that provides tangible value.